HOPPERS SEBASTIAN KOMOROWSKI
KAROL SZULC
ZNAK HORYZONT
https://www.znak.com.pl/p/ugly-encyklopedia-brzydkiej-mody-karolina-zebrowska-269453
“Ugly” in fashion? Perfect territory for creative mischief.
UGLY – Encyclopedia of Ugly Fashion is a sharp, historically rich deep dive into the exaggerated, the questionable, the chaotic—and the absolutely fascinating sides of fashion history.
Our mission: create a social media campaign tha wouldn’t be polite, wouldn’t be aesthetically safe, and absolutely wouldn’t be boring.
The animations leaned into visual absurdity.
The pacing was fast—faster than trend cycles.
The result? A true scroll-stopper.
Ugly hits the streets. And it’s not here to apologize.
